Designing & Optimizing User flows for a seamless banking experience
Designing & Optimizing User flows for a seamless banking experience
Domain : BSFI
Domain : BSFI
Domain : BSFI
Client : IDFC First Bank
Client : IDFC First Bank
Client : IDFC First Bank
Duration : 6 months
Duration : 6 months
Duration : 6 months
Role : Sr. Designer
Role : Sr. Designer
Role : Sr. Designer
Team : Solo
Team : Solo
Team : Solo
Footprints : Mobile app, M-web and Desktop
Footprints : Mobile app, M-web and Desktop
Footprints : Mobile app, M-web and Desktop
Service : UX Design & Support
Service : UX Design & Support
Service : UX Design & Support
Overview
Overview
Overview
Teaming up with IDFC First Bank to help redesign user journeys with the aim of elevating their overall user experience. The goal was to optimize the existing flows, simplifying them and ensuring a smooth and intuitive navigation for both existing and new customers. Additionally, to enhance the visual appeal of the product, creating an engaging and visually compelling experience.
Teaming up with IDFC First Bank to help redesign user journeys with the aim of elevating their overall user experience. The goal was to optimize the existing flows, simplifying them and ensuring a smooth and intuitive navigation for both existing and new customers. Additionally, to enhance the visual appeal of the product, creating an engaging and visually compelling experience.
Teaming up with IDFC First Bank to help redesign user journeys with the aim of elevating their overall user experience. The goal was to optimize the existing flows, simplifying them and ensuring a smooth and intuitive navigation for both existing and new customers. Additionally, to enhance the visual appeal of the product, creating an engaging and visually compelling experience.
Key Design Principles Implemented
Key Design Principles Implemented
Key Design Principles Implemented
Captivating First Impressions
Captivating First Impressions
Captivating First Impressions
With a focus on aesthetics and user-friendly layouts, we created visually appealing designs that captivate users from the first glance. Our approach ensures a seamless and intuitive journey, enhancing your online presence and driving conversions.
With a focus on aesthetics and user-friendly layouts, we created visually appealing designs that captivate users from the first glance. Our approach ensures a seamless and intuitive journey, enhancing your online presence and driving conversions.
Use of progressive disclosure
Use of progressive disclosure
Use of progressive disclosure
We implemented progressive disclosure to enhance the user journey, focusing on simplicity and efficiency. Our step-by-step approach breaks down the process into manageable stages, reducing the cognitive load on users.
We implemented progressive disclosure to enhance the user journey, focusing on simplicity and efficiency. Our step-by-step approach breaks down the process into manageable stages, reducing the cognitive load on users.
Immersive Micro-Interactions
Immersive Micro-Interactions
Immersive Micro-Interactions
We incorporated engaging micro-interactions and seamlessly integrated animated icons. The result is a user-friendly mobile app that guides users effortlessly through each step, providing clarity and direction.
We incorporated engaging micro-interactions and seamlessly integrated animated icons. The result is a user-friendly mobile app that guides users effortlessly through each step, providing clarity and direction.
Less is more
Less is more
This approach was applied on content across the journeys which helped us declutter & simplify the UI to optimize users information absorption.
This approach was applied on content across the journeys which helped us declutter & simplify the UI to optimize users information absorption.
Outcome
Outcome
Outcome
The nature of this work is confidential. Many images relating to this project and its processes have been omitted or substituted. Please reach out for more details.
The nature of this work is confidential. Many images relating to this project and its processes have been omitted or substituted. Please reach out for more details.
The nature of this work is confidential. Many images relating to this project and its processes have been omitted or substituted. Please reach out for more details.