Redefining the Digital Automotive Showcase
Redefining the Digital Automotive Showcase
Redefining the Digital Automotive Showcase
Domain : Automotive
Domain : Automotive
Domain : Automotive
Client : Maruti Suzuki
Client : Maruti Suzuki
Client : Maruti Suzuki
Duration : 1 week
Duration : 1 week
Duration : 1 week
Role : Lead Designer
Role : Lead Designer
Role : Lead Designer
Team : 3 people
Team : 3 people
Team : 3 people
Footprints : M-web and Desktop
Footprints : M-web and Desktop
Footprints : M-web and Desktop
Service : Concept UX Design
Service : Concept UX Design
Service : Concept UX Design
Overview
Overview
Overview
Innovating for a POC, the Maruti Brezza’s Landing page experience to be seamless, visually captivating, and interactive experience. The goal was to engage potential customers effectively, showcasing the car's features in a way that is both compelling and persuasive.
Innovating for a POC, the Maruti Brezza’s Landing page experience to be seamless, visually captivating, and interactive experience. The goal was to engage potential customers effectively, showcasing the car's features in a way that is both compelling and persuasive.
Innovating for a POC, the Maruti Brezza’s Landing page experience to be seamless, visually captivating, and interactive experience. The goal was to engage potential customers effectively, showcasing the car's features in a way that is both compelling and persuasive.
Methodology
Methodology
Methodology
Understanding the big picture: Analyzing the existing landing page of Brezza, identifying the key features and information to be presented, and determining opportunities for enhancing the page’s functionality, aesthetics, and overall user experience.
Competitor Analysis & Global benchmarking: Explored leading global automotive websites to identify best practices, such as optimal use of whitespace, compelling imagery, and effective typography.
Iterative Design and Development: Developed high-fidelity wireframes followed by visual design prototypes
Understanding the big picture: Analyzing the existing landing page of Brezza, identifying the key features and information to be presented, and determining opportunities for enhancing the page’s functionality, aesthetics, and overall user experience.
Competitor Analysis & Global benchmarking: Explored leading global automotive websites to identify best practices, such as optimal use of whitespace, compelling imagery, and effective typography.
Iterative Design and Development: Developed high-fidelity wireframes followed by visual design prototypes
Understanding the big picture: Analyzing the existing landing page of Brezza, identifying the key features and information to be presented, and determining opportunities for enhancing the page’s functionality, aesthetics, and overall user experience.
Competitor Analysis & Global benchmarking: Explored leading global automotive websites to identify best practices, such as optimal use of whitespace, compelling imagery, and effective typography.
Iterative Design and Development: Developed high-fidelity wireframes followed by visual design prototypes
Outcome
Outcome
Outcome
The nature of this work is confidential. Many images relating to this project and its processes have been omitted or substituted. Please reach out for more details.
The nature of this work is confidential. Many images relating to this project and its processes have been omitted or substituted. Please reach out for more details.
The nature of this work is confidential. Many images relating to this project and its processes have been omitted or substituted. Please reach out for more details.